Purpose: Branded Social Content
Role: Producer / Editor

Scope: In this spec spot I created using Hexclad Cookware as a case study for my abilities, I showcase my editing prowess by seamlessly repurposing existing Instagram footage to create a visually engaging and dynamic promotional piece. The video not only serves as a testament to my technical skills in editing but also reflects my ability to craft a story that resonates with a brand’s audience. With a keen eye for detail and a creative approach, I bring out the best in the footage, capturing the excitement of the Hexclad Cookware brand and presenting it in a fresh and captivating manner. This project demonstrates my proficiency in leveraging editing tools to elevate brand content and engage viewers effectively on social media platforms like Instagram, TikTok and others.