Client: Apple TV
Vendor: Civitas
Role: Editor / Producer

Scope: As the editor and producer for the Friday Night Baseball digital campaign for Apple TV, I spearheaded the creation of a series of engaging spots, including :30, :15, and :06 advertisements, to promote viewership to the weekly doubleheaders on Apple TV. My role involved crafting compelling and visually striking content designed to captivate viewers and drive excitement for the games. I meticulously edited and produced these spots to highlight key players and matchups, ensuring each version effectively conveyed the thrill of Friday Night Baseball.

The impact of this campaign was substantial, contributing to a remarkable 40% increase in viewership during the 2024 season. This success was driven by the strategic distribution of over 200 video assets across more than 20 digital channels, reaching over 30 domestic and international markets. By tailoring content to various platforms and audiences, I played a crucial role in expanding the campaign's reach and enhancing Apple TV's visibility in the global sports landscape.