Client: MLS
Vendor: Civitas
Role: Editor / Producer

Scope: As the video editor and producer for the sizzle reel of MLS’s 80x80 foot exhibit at the 2024 Fanatics Fanfest, I was responsible for creating a dynamic and visually compelling highlight reel that showcased the exhibit’s unique features and lively atmosphere. My role involved offering creative direction to our videographer to ensure the custom-built elements of the exhibit—such as the intricately designed pub, the striking scarf chandelier, and the engaging mini pitch—were captured with precision and flair. I aimed to highlight these bespoke pieces in a way that emphasized their impact and appeal, while also showcasing specific brand elements from sponsored partners.

In addition to focusing on the exhibit’s distinctive features, I directed our videographer to capture the vibrant energy of the event, including the enthusiasm of sports fans and the presence of social influencers. By combining high-quality footage with strategic editing, I crafted a sizzle reel that not only showcased the exhibit’s scale and detail but also conveyed the excitement and engagement of the attendees. The final product aimed to encapsulate the essence of the Fanatics Fanfest experience and leave a lasting impression on viewers.